Specifically, internal-operational communi-cation is carried out through any number of

Specifically, internal-operational communi-cation is carried out through any number of

structured activities. In the Typical Company, for example, much of the

internal¬operational information is entered into the Company computer to become a

part of the company’s data base. From the data base, programmed rep0l1s are

developed to give each operations department the information it needs. For example,

sales reports and inventory records combine to communicate reduction needs to the

production planning department. Then the production planning department

communicates this need to the various production departments through a strategically

planned work schedule.

Within each production unit and between production units there is, of course, additional

communication that must go on. Superiors make decisions and transmit them to

subordinates. Departments exchange infOlmation, and workers communicate working

informations with each other. Memoranda are written, reports are prepared,

conversations are held, all in the process of coordinating efforts and supplying the

information needed to achieve the organization’s goals. In every division of the company

and in every activity, similar internal-operational communication occurs.