Perhaps the commonest of the media used is language. In itself language brings
benefits in that it can help clarify thought. A young child replied to her father who had
scolded her for ‘speaking out of tum’-‘But Daddy, how can I watch what I’m saying until
I’ve seen what I’ve said?
This difficulty in visualizing words, objects, phrases, etc., diminishes as an individual’s
vocabulary increases. Miller describes experiments which demonstrate that colours
become more distinguishable as they are given
The total field of communication research and opinion embraces work in electronic,
psychology, languages, and in a dozen other subjects. This chapter is concerned with
one aspect from the field of communication systems—the transmission of ideas and
information from one person to another.
Human communication is used to exchan& information and opinion, demonstrate and
improve status, and to express emotions. In industrial settings three
important communication functions occur, gathering
I
information for decision-making, passing decisions on, and
attempting to change attitudes.
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