Historically, the need for effective communication in management has been noted since
the turn of the century, but few specific works on industrial communica!ion occurred
before the forties. One of the first comprehensive books on the subject, published in
1949, had a
bibliography of 103 titles with only two references dated . before 1940.
The subsequent growth of interest in organization communication can be attributed to:
(1) the marked increase in the size of companies and their
international growth since W orId War I;
(2) the continued specialization of occupations and the
resultant demands for co-ordination; .
(3) the growth of trade union power and its requirements for information about all matters
affecting its member’s work or terms of employment with the result that explanations are
being seen as a right and authoritarian instructions are being rejected;
(4) the growth of national communication networks,
forcing co-ordination in and between firms;
(5) the pressures for increasing occupational mobility which cause the recruit to be
heavily dependent on the organization’s communi-cation system if he is to ‘learn the
ropes’ as soon as possible;
(6) the ‘information revolution’ -through the discoveries and use of automatic information
storage and retrieval, the automation of information search and analysis, instant physical
transmission of information, semi-automatic planning, and decision-making etc.;
(7) the belief that all of these trends seem likely to
continue.
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