Complicating this picture even more are the results of a study by occupational
psychologist Gregson in which he found that departmental loyalties affected the use of
communication media. A large transport office contained both a service and a technical
section, and had a comprehensive information board devised, installed, and
maintained by the service section. Its use by the employees was not related to its
visibility alone but also to the degree to which staff felt allegiance to the board, and this
in turn vaded according to the section for which they worked. A man in the service
section working far away from the information board would use it more than a technical
section man working close to it. The former. seeing the board as a useful tool devised by
his section-the other seeing the board as another example of the service section trying
to ‘muscle into’ their work.
Having examined some of the basic benefits and drawbacks of the main communication
methods and the extent of the problem, we can proceed to look at ways of ‘getting
message across ‘-improving the transmission and reception of communication. Although
the pages which follow are generally thought to concern one person trying to improve his
communication with a group of people, e.g. in a public speech, the comments are
equally applicable when communicating to one person only.
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